20 Posts in strategy

How to Conduct Market Research Effectively [Infographic]

Everyone knows that market research is broken. I want to show you how to fix it.

You need to take this seriously because it’s hard to cater to an audience you’re not familiar with.

For most...

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Changing Perspectives: The Traditional Sales Pipeline

The sales pipeline, generally known to most people involved in marketing or sales is referred to as the lifeblood of B2B growth. The way the sections are devided tend to vary slightly but in...

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Smart Cities: What Can They Teach Today’s B2B Marketers?

 

I attended a fascinating event last week where Andrew Pryke from BAM Design talked about the future of Smart Cities.

Smart Cities are in effect controlled by that buzz word of today, big data,...

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How to grow your business also when you are on holiday this Christmas

Growing your business whilst you are stuffing yourself with food and spending time with your loved ones seems more of a dream than a reality. However, there are ways you can make the holiday...

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11 tried and tested marketing tips for solicitors' firms

Having worked with solicitors' firms times and times again, we all know how it works. You are super busy one second, and then the next you go quiet and realise you don't have enough work to make...

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What Has Sustainable Business Growth Got to Do With Team GB at The Olympics?

This is the topic I covered during my last webinar for the Business Income Generator and everyone thought it was a rather bizarre connection to link business growth to the Olympics.

However, I...

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9 Common Lead Generation Mistakes in Professional Services Marketing

Raise your hand if you are unsatisfied by your current marketing efforts!

Well, you are not alone. Time and time again I meet partners at professional services firms who just do marketing for the...

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7 Ways to Achieve Sustainable Growth For Your Business

When it comes to having a business, it could go one of three ways:

  1. You could grow very quickly, which sounds great, but then you could incur into the problem of how to fund this rapid growth and...

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Why Should you Sell and Market to a Niche

It's really important that businesses sell and market to a niche. If you try and sell everything to everybody, you successfully sell nothing to anybody.

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