55 Posts in inbound-marketing

Why Should I Use Inbound Marketing?

Since 2006, inbound marketing has been the most effective method for doing business online, this is because it generates 3x more leads than traditional marketing and it costs 62% less per lead (...

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Influencer Marketing Campaigns: What Are They & Successful Examples

So, you want to know more about Influencer Marketing Campaigns? I dont blame you, influencer marketing can be highly effective and is trending in the world of marketing at the moment. Influencer...

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8 Things No One Tells You About Having A Small Business

Having a business isn't easy, big or small - when it comes to starting out, in most cases you need to start out small. You need to learn through trial and error, or by speaking to mentors, learn...

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Changing Perspectives: The Traditional Sales Pipeline

The sales pipeline, generally known to most people involved in marketing or sales is referred to as the lifeblood of B2B growth. The way the sections are devided tend to vary slightly but in...

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9 Tips when using Youtube for Business

Due to being a video platform, YouTube may not initially strike many people as a suitable platform for marketing a small business—but now that comments on YouTube are tied to Google+, it’s a more...

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Smart Cities: What Can They Teach Today’s B2B Marketers?

 

I attended a fascinating event last week where Andrew Pryke from BAM Design talked about the future of Smart Cities.

Smart Cities are in effect controlled by that buzz word of today, big data,...

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5 Benefits of Using Youtube For Business

YouTube is a great way to spice up the content your business releases. Lets be real, having lots to read gets old quickly and business oriented reading can be dry. People are attracted to visuals...

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Professional Services Marketing: How to Run an Inbound Marketing Campaign

I have said time and time again that marketing strategies in the professional services sector need to change. It really is our bugbear here at Purple Frog.

In my article "7 Reasons Why Inbound...

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Marketing Automation Software: HubSpot VS SharpSpring

Marketing automation tools are must-haves for any business looking to expand in the 21st century, and that's because:

  • They are huge time-savers
  • You can track your efforts and the return on the...

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7 Benefits of Social Media For Business

Once upon a time Social Media was only seen as a fad, something that only the teends we in to and would soon pass. It was never originally viewed as something that could benefit businesses but...

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