52 Posts in digital-marketing

Programmatic advertising: "don't worry, the machines have got this..."

When reading an article by martechtoday.com earlier this week, they made a very astute observation that no matter whether you are new to programmatic advertising, or have been working in digital...

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Stuffing, Density or Proximity: which keyword optimisation technique should you be following?

 

Whilst doing some on-page changes for the Purple Frog site last week, I noticed - whilst looking at Google Search Console - that we had experienced some dips in Impressions for particular...

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5 ways to add FIRE to your eCommerce site! (without actually burning it)

 

And we're back! After a period of too much good food, company, drink and cheese it's time to hit the grind again. 

We begin the year with one of everyone's favourite topics: eCommerce sites....

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C'ya Content Keywords: but what does this mean for SEO?

What on earth are 'Content Keywords' when they're at home? Are they important...? Should I care? 

These are just some of the questions we are (never) regularly asked at PF Digital everyday! So for...

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Lost & Confused? Why navigation & content structure are so important!

New look, same blog!

As you might've read a few weeks ago, Purple Frog Digital have begun offering Health Checks as part of their expert service. This analysis and independent insight has given...

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Health Checks: 5 Classic Problems Websites ALWAYS Have

Why have knowledge if you can't share it..? 

In early 2016, Purple Frog Digital decided that un-selfishness was the way forward! Since that decision was taken, we have offered our digital Health...

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Purple Frog Basics: Video SEO, a Best Practice Guide

 

Yes, yes, yes I know we've done something on Video SEO before but that was focused on the why you should be doing it, not the how!

This, is the how! 

Oh, you haven't read the first blog? Well go...

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A Digital Marketing Success: Dornoch Shortlisted for Award

"Our small town packs a big punch!”

Joan Bishop, Chair of DACIC

This is how the Chairwoman of the Dornoch Area Community Interest Company described the inclusion of this small Scottish town in...

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7 of the Best: Our Favourite Mobile Website Designs!

On one level the look and functionality of a website on mobile should just do the bare minimum. However with it now official that more people are accessing the internet on mobile devices,...

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