50 Posts in creative-marketing

Selling a brothel in Pimlico

A simple tale of remarkable marketing

Being brave enough to take the road less travelled and to be seen doing something different yet simple is what can set your business apart, and make it...

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Don't bother to read this blog!

The secret to brave marketing

Ok - I knew you would. We are all naturally inquisitive beings, but none of us like being told what to do. It's a reverse and perverse piece of psychology that the...

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Getting more people to spend the night with you

Destination marketing success

Whether we think we are or not, people are creatures of habit and no less so when it comes to holiday, leisure and pleasure pursuits. Beach lover or activity junkie,...

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Brand loyalty: could Corporate Social Responsibility (CSR) be the answer

While the 4Ps are rather outdated for current marketing theory, product and price have certainly become key drivers for recession-hit consumers needing to cut back on their basic day-to-day...

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Is Neuroscience the future of Market Research?

The holy grail of digital marketing in today’s markets is to “go viral”, but we are yet to get any really gauge of what makes digital content go viral: what are the factors that combine to make you...

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The NHS Go Genbutsu: How the Civil Service is Thinking Lean

As part of the government’s response to the recent problems at the Mid Staffordshire NHS Trust, the health secretary, Jeremy Hunt, has told all Civil Service staff that they have to go and get...

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Passion Brands: What are they really?

Put simply, a passion brand is not a brand that consumers purchase purely out of habit, it’s a brand they have an emotional connection with and want to be identified with by their peers. But this is...

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Do you really know your customers?

If you don’t know your customers you can’t personalise a website experience or optimise your website for sales. You can’t target your customers with relevant marketing messages or encourage loyalty....

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