218 Posts

Passion Brands: What are they really?

Put simply, a passion brand is not a brand that consumers purchase purely out of habit, it’s a brand they have an emotional connection with and want to be identified with by their peers. But this is...

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A week in the world of Google

Google is the third most valuable brand in the World, behind Apple and Samsung, with Microsoft in fourth place (commercetuned.co.uk). In December Alexa listed Google.com as being the Internet’s most...

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Call to Action optimisation

Trawl Google for articles about Call to Action (CTA) best practice and you will find articles galore such as ‘Seven ways to improve conversion through your CTAs’, ‘The most compelling CTAs on the...

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Do you really know your customers?

If you don’t know your customers you can’t personalise a website experience or optimise your website for sales. You can’t target your customers with relevant marketing messages or encourage loyalty....

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Sensory Marketing: How to maximise your marketing strategy

Image source: www.thismarketerslife.it

Why is marketing strategy primarily focused on visual communication? What made us decide to put all our efforts into visual marketing? Why do most brand...

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A silver tweeter’s guide to hashtags

To introduce myself, I’m a new business partner at Purple Frog. This means I spend a lot of time on the phone, as well as online, generating business growth. Unscathed after my first fortnight, I’ve...

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Green marketing and sustainability in construction

Today going green is something we all must do and the construction industry is without doubt a sector where this is very important. Going green however needs to be a fundamental part of the brand of...

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Make-a-Donation an innovative new fundraising opportunity

Make-a-Donation approached Purple Frog in 2012 with a concept that quite frankly wowed us. At Purple Frog we have always believed that the local community we work in is important and that interacting...

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The No.1 global Twitter trend

Reaching the dizzy heights of the worldwide Twitter trending topic was never what we set out to achieve. But as soon as the #BTCCFollow idea for our client's account (@YuasaBTCC) started to grow one...

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