212 Posts

Programmatic advertising: "don't worry, the machines have got this..."

When reading an article by martechtoday.com earlier this week, they made a very astute observation that no matter whether you are new to programmatic advertising, or have been working in digital...

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Why Should I Use Inbound Marketing?

Since 2006, inbound marketing has been the most effective method for doing business online, this is because it generates 3x more leads than traditional marketing and it costs 62% less per lead (...

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Cycling, Phone Calls and Bootcamps

You might be thinking what these might have in common or then again might just be thinking that this is just another blog. Well let’s explore.

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Stuffing, Density or Proximity: which keyword optimisation technique should you be following?

 

Whilst doing some on-page changes for the Purple Frog site last week, I noticed - whilst looking at Google Search Console - that we had experienced some dips in Impressions for particular...

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Influencer Marketing Campaigns: What Are They & Successful Examples

So, you want to know more about Influencer Marketing Campaigns? I dont blame you, influencer marketing can be highly effective and is trending in the world of marketing at the moment. Influencer...

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How to Conduct Market Research Effectively [Infographic]

Everyone knows that market research is broken. I want to show you how to fix it.

You need to take this seriously because it’s hard to cater to an audience you’re not familiar with.

For most...

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6 Random, Interesting, Remarkable Things We Learned This Month

Every month we collect some of the most interesting, bizarre, funny stories from the web. This month we feature new ways for marketers to reach their customers and a brilliant ad for Down syndrome.

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8 of The Most Eggcelent Easter Ads of All Time

Themed ads arent always the easiest, if you need some inspiration have a look! These ads are great, humorous, and creative, so even if you're not planning on using these for inspiration, have a...

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8 Things No One Tells You About Having A Small Business

Having a business isn't easy, big or small - when it comes to starting out, in most cases you need to start out small. You need to learn through trial and error, or by speaking to mentors, learn...

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How to Grow Your Business Snapchat Audience

Looking at trends in Social Media now a days it’s becoming common knowledge that we really should all have business Snapchat accounts. Being popular among teens, millennials and slowly creeping up...

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