34 Posts

"CRO blimey!": what even is Conversion Rate Optimisation?

Excuse the dreadful pun; I needed a way to shoehorn (a cockney) Dick Van Dyke into the hero!

But let's not get bogged down in that as we are here to answer some crucial questions on: what exactly...

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Another Google Tweak: how will longer snippets affect my website?

Like the terror-stricken Kevin McCallister here, you too could be forgiven for turning round and hiding under the bed covers when your hear that Google is making changes to its SERPs or...

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An SEO Marketing Case Study: a success story of epic proportions

SEO? Exciting? Surely they're mutually exclusive I hear you wail (I imagine you're wailing anyway, but perhaps not!). 

Well in this case there is good cause to get excited as the growth and...

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Programmatic advertising: "don't worry, the machines have got this..."

When reading an article by martechtoday.com earlier this week, they made a very astute observation that no matter whether you are new to programmatic advertising, or have been working in digital...

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Stuffing, Density or Proximity: which keyword optimisation technique should you be following?

 

Whilst doing some on-page changes for the Purple Frog site last week, I noticed - whilst looking at Google Search Console - that we had experienced some dips in Impressions for particular...

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5 ways to add FIRE to your eCommerce site! (without actually burning it)

 

And we're back! After a period of too much good food, company, drink and cheese it's time to hit the grind again. 

We begin the year with one of everyone's favourite topics: eCommerce sites....

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C'ya Content Keywords: but what does this mean for SEO?

What on earth are 'Content Keywords' when they're at home? Are they important...? Should I care? 

These are just some of the questions we are (never) regularly asked at PF Digital everyday! So for...

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Lost & Confused? Why navigation & content structure are so important!

New look, same blog!

As you might've read a few weeks ago, Purple Frog Digital have begun offering Health Checks as part of their expert service. This analysis and independent insight has given...

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Health Checks: 5 Classic Problems Websites ALWAYS Have

Why have knowledge if you can't share it..? 

In early 2016, Purple Frog Digital decided that un-selfishness was the way forward! Since that decision was taken, we have offered our digital Health...

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